On Holding’s (ONON) entry into the soccer category through a partnership with World Cup champion Kylian Mbappé marks the latest step for the company as it aims to tread its own path as a premium global sports brand.
“On’s tennis players Flavio Cobolli and Joao Fonseca captured headlines at Roland Garros and helped drive a nearly 300% increase in tennis apparel,” Telsey Advisory Group analyst Cristina Fernández wrote in a note to clients following the second quarter results.
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